Finally I could write this post after I finished reading this book, suggested by my manager. Its a good book specially if you are part of sales or the business development team. The new titled “VAS”-Value Creation Selling as a concept is good and nicely explained. The start to the book is very nice, it gets us involved into the book right at the start. Buts yes some where in between the whole message starts to dilute. Overall many things to learn. Implementing these changes will definitely be the thing to watch out for.
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