We all have heard this line time and again for years. Amul is turning 60 this year and is still going rock solid. The amount of market capitalization it has the brand image it carries and a perfect positioning among its consumer segment are all most important reasons for Amul to be successful even today. The good part is that Amul is ensuring that its changing itself to address its evolving consumer base. The new advertising campaign, the new brand image and many other initiatives the company plans to take in coming months will surely give Amul that leading edge.
Amul has recently conducted a market survey and have made some very strategic decisions on how well can they position their offerings to a wider consumer base.
So its time to 'chill your dil' the new Amul commercial…..
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